woman reading a brochure translated into her native language
By: Alison On: December 21, 2017 In: Advertising & Marketing, Translation Comments: 0
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Businesses and organizations around the world, from retail outlets to five-star restaurants to local charities, can benefit from professional brochure translation. If your company doesn’t already take advantage of this service, now is a great time to start.

Whether it’s a pamphlet advertising the services of a Swiss spa or an informative brochure about a new American pharmaceutical product, a well-done, professional brochure translation can be an asset to all types of industries.

Reaching a Multilingual Audience

Like press release translation, providing brochures in multiple languages opens up international markets, allowing a company to target new audiences around the world.

The format of a brochure makes it an ideal medium for sharing detailed information with a large number of people. If a brochure is available in only one language, however, the number of people whom it will be useful to — and the impact it will subsequently have — will be limited.

Professional brochure translation allows companies to share information with speakers of many different languages, reaching a much bigger audience than they would with a uni-lingual document.

Additionally, as many companies are now creating digital brochures and making them available online, brochure translation is more important than ever before.

Traditionally, organizations had to produce and distribute paper brochures, but that’s no longer the only option. With online brochure translation companies can reach an ever greater number of people. And as a bonus, digital brochures save time and money by eliminating pricey printing costs and the need to distribute physical copies.

Industries That Translation Benefits the Most

Travel & Tourism

A major component of the travel industry is the use of brochures in order to attract more business. Hotels, spas, theme parks, and museums all commonly translate their brochures, catalogs, and other tourism literature. This allows them to share details about their features, prices, and perks with future customers from all over the world.

Healthcare & Pharma

Whether you’re a pharmaceutical company marketing a new drug or a healthcare provider trying to reach a multilingual neighborhood, brochure translation can prove extremely helpful when it comes to communicating. Prospective patients will be able to glean valuable information regarding treatment and procedures, while you can rest assured that a language barrier isn’t standing in the way of proper medical care.

Startups & Global Service Providers

No matter how many years your company has been in business, if you’re catering towards an international consumer base — globally or locally — you need to invest in brochure translation. It’s the fastest, easiest way to disburse information about your product or service to your audience, without sacrificing clarity.

Better Translation by Professional Translators

Brochure translation can benefit all types of companies and industries — but only if it’s done right! Since they often serve as a type of marketing material, brochures must be translated by expert linguists who are not only fluent in the languages involved, but also have the writing skills to create great marketing content.

In addition to having linguistic talent and a way with words, brochure translators need to be well-versed in the field they are working in. You don’t want a pharmaceutical translation done by someone with no knowledge of the industry, for example.

Professional translators with subject-specific knowledge and a flair for the written word will make for better, bolder and more marketable brochure translations.

Contact Accredited Language today for brochure translations that are 100% accurate and engaging.

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