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Expanding your marketing into a new country takes a lot more than just research. Extensive preparation and translation goes into the process, and with the right people, services and resources in place, the process will be smooth and successful.
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If you're planning to take your company global, it's important to take text expansion during translation into account ahead of time.
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It is easy to think that translation is something to worry about after you have everything written out. But you can save yourself a lot of time and money by making your content translation-friendly from the beginning.
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