A well-written company handbook can result in happier, more confident, and more productive employees — and by using professional translation, you can extend these benefits to your entire workforce.
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There is an enormous amount of small, but very significant details that go into launching an international email campaign. When translating and adopting your emails, you'll need to factor in language, culture, and geographic location.
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Whether your company exists in just a few other countries or has locations all over the world, it’s time to consider the benefits of HR translation for your business.
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Focus groups are a valuable tool in a modern marketer’s arsenal, but unless you use professional transcription services along with them, you won’t be getting the most bang for your buck.
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We see big Hollywood stars acting with an accent all the time, yet we rarely realize the amount of work that goes into mastering a foreign accent.
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With today's increased focus on globalization, many professionals are doing business with people from around the world. But with so many different customs in every country, it’s easy to accidentally offend someone by making the wrong gesture or saying the wrong thing.
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Online businesses that are not currently marketing to China may be missing out. More Chinese citizens than ever are online, and that number is poised for even more growth in the coming years.
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Whether your next wave of guests will arrive in a week’s time or in December (which is summer for our friends in the southern hemisphere), you can – and should – take steps to welcome them in the appropriate language.
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As we continue our efforts to create an ASTM standard for LSCs, it's both enlightening and interesting to take a look back at the way the stated purpose for defining these standards has evolved.
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It’s easy to think that translation is something to worry about after you’ve got everything written out. But you can save yourself a lot of time — and money — by making your content translation-friendly from the beginning.
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