One feature of YouTube that seems to have caught on is automated subtitles. At first glance, the feature is convenient, cost-effective (usually free), and fast. But before you go running to hit the “upload” button, there are a few things you should keep in mind.
Training videos are valuable opportunities to welcome new hires — including bilingual employees — into your company. If your new hires can’t understand the message behind your training video, however, then you have the makings of a very confused workforce.
Subtitles and captions are similar but distinct means of enhancing communication in visual media. And by better understanding the differences between them you can make the right choice as to which option will best serve your communication needs.
Whether a video is designed to sell a product, announce a service interruption or simply provide information, subtitles can help achieve that goal -- especially in settings where the audio is too low or is drowned out by ambient noise.