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Closed captioning might be the answer to improving SEO and increasing views of your online videos.
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In order to make online videos accessible to everyone, creators must account for those viewers who may be visually impaired or hard of hearing.
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Training videos are valuable opportunities to welcome new hires — including bilingual employees — into your company. If your new hires can’t understand the message behind your training video, however, then you have the makings of a very confused workforce.
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The occasional subtitle error may be amusing, but a whole show riddled with errors is frustrating for all kinds of viewers.
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As the amount of video that online media outlets produce continues to increase, the demand for online closed captioning is also on the rise, especially when it comes to news coverage.
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The issue of making sporting events more accessible to fans who are deaf or hard-of-hearing has received increased attention over the past few years.
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According to recent research, low-quality subtitles are a significant contributor to the unpopularity of Chinese films in the US.
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One feature of YouTube that seems to have caught on is automated subtitles. At first glance, the feature is convenient, cost-effective (usually free), and fast. But before you go running to hit the “upload” button, there are a few things you should keep in mind.
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Whether a video is designed to sell a product, announce a service interruption or simply provide information, subtitles can help achieve that goal -- especially in settings where the audio is too low or is drowned out by ambient noise.
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In order to give audiences an enjoyable (and accurate!) viewing experience, subtitling experts pay attention to the little things that result in effective subtitles: the appearance of the words, line length, and timing.
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