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Many large online businesses and corporations make a point of factoring localization into their marketing and content strategies, but they're not the only ones who can benefit from this.
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These four best practices will help you get the website your readers deserve, improving their chances of visiting it frequently and increasing your chances of forming lasting user relationships.
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Translating for marketing purposes is more than just a simple direct translation, it is much more nuanced and involves everything from the words used to the colors chosen.
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There is an enormous amount of small, but very significant details that go into launching an international email campaign. When translating and adopting your emails, you'll need to factor in language, culture, and geographic location.
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Since a website often serves as the first point of contact with a customer, it's paramount that the site accurately conveys the image you intend to present.
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When preparing a document for translation, every detail counts, from the font you choose to the spacing of the text.
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Even though translation services are used frequently all around the world, myths abound about how translation works.
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If you're in the healthcare industry and want to serve a multilingual community as effectively as possible, it's time you seriously considered investing in medical translation. But where to start? It's important that you take the time to translate all vital medical documents and signs throughout your practice. This...
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Expanding your marketing into a new country takes a lot more than just research. Extensive preparation and translation goes into the process, and with the right people, services and resources in place, the process will be smooth and successful.
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If you're planning to take your company global, it's important to take text expansion during translation into account ahead of time.
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