It’s no secret that the US has long been a popular destination for wealthy citizens of other countries who want top-notch medical treatment as quickly as possible. That’s because international travelers who are willing to pay out of pocket will get just about any kind of healthcare services they need.
So how can medical practices make sure they’re giving the best service possible in order to continue being the top destination for healthcare? These tips can provide the guidance necessary to ensure that medical practices take great care of international patients and, in turn, become the first choice of travelers from around the world.
Translate Marketing Materials
So many medical practices in the US want the profits that international patients bring in, but how can they stand out enough to get it? Aside from having an excellent reputation for medical care, practices can start by translating all marketing materials.
After all, when you only offer them in English, you’re limiting your practice to only the English-speaking market. Think of the international market you want to target, and then make sure your marketing materials are translated in the necessary languages.
The materials you get translated should include your website, social media pages, brochures, commercials, and any other marketing methods you use to appeal to new patients.
Provide Translation for All Healthcare Documents
The need for translation doesn’t stop once you get new patients from international countries. Part of giving them the healthcare they need involves making sure they understand their diagnosis, treatment, payment requirements, and more.
This means your practice should translate any documents patients receive regarding their healthcare. You should also have any information on payment translated, as well as signs throughout the building. This way, your patients feel welcome at your practice and confident in the healthcare they’re getting.
Use Interpreters in Your Practice
Medical interpreting has become more common than it once was. That’s due partly to immigrants who now live in the US, and partly because of the influx of international patients who travel here for treatment.
The need for medical interpreters became apparent when it was clear that many patients were relying on English-speaking family members – many of them children – to help them communicate with their doctor. And some were simply going to their appointments and not understanding much at all.
This can be confusing and downright dangerous for patients who do not understand their diagnosis or how to treat it, including which medicine to take and what the right dosage is. Even the travelers who speak at least some English might have trouble comprehending medical terms in this language.
This is why medical interpreting is so important. It ensures that patients have more than a passing understanding of how their medical appointment went. And of course, it also ensures that the doctor can understand the patient’s questions and concerns.
If you want to attract more international patients to your practice, translation and interpreting are two ways to get started. Increasing distribution of your marketing materials — after they have been translated for the markets you’re targeting — will also help.
When you’re ready to reach a new global patient-base, contact the professionals at Accredited Language for translation, localization and interpreting services.