It’s no secret that the US has long been a popular destination for international travelers who are willing to pay out-of-pocket for medical procedures. That’s because the US offers top-notch medical treatment, providing citizens from abroad with the healthcare services they need.
But how can US medical practices ensure they’re giving the best service possible to their international patients?
Below, we’ve outlined how US medical practices can best cater to citizens from abroad and maintain not only their patients’ safety, but also that the US continues to be the first choice destination for healthcare.
Translate Marketing Materials
One of the best ways medical practices can properly cater to and attract international patients is by translating all marketing materials. After all, when you only offer marketing materials in English, you’re limiting your practice to only the English-speaking market.
Think of the international market(s) you want to target, and then make sure your marketing materials are translated into the necessary languages.
Marketing materials to be translated include your website, social media pages, brochures, commercials, and any other marketing methods you use to appeal to new patients.
Provide Translations of All Healthcare Documents
The need for translation doesn’t stop once you’ve caught the eye of new patients from countries outside the US. Part of providing international patients with the healthcare they need involves making sure they understand their diagnosis, treatment, payment requirements, and more.
This means your practice should translate any documents patients receive regarding their healthcare. You should also have any information on payment translated, as well as signs throughout the building. This way, your patients feel welcome at your practice and confident in the healthcare they’re receiving.
Use Interpreters in Your Practice
Medical interpreting has become increasingly common. That’s due partly to immigrants who now live in the US, and partly because of the influx of international patients who travel here for treatment.
The need for medical interpreters is extremely important. When medical interpreters are not provided, patients rely on English-speaking family members — such as children — to help them communicate with their doctor. Using a family member can result in miscommunications as well as unnecessary strain on young children forced into a position they are not adequately prepared for. Without the aid of professional medical interpreters, patients often fail to understand their diagnosis or how to treat it, including which medicine to take and what the right dosage is.
Even international travelers who speak English as a second language might have trouble comprehending certain medical terms and procedures.
Medical interpreting ensures that patients have more than a passing understanding of how their medical appointment went. And of course, it also ensures that the doctor can understand the patient’s questions and concerns.
The Bottom Line
If you want to cater to more international patients at your medical practice, translation and interpreting are two ways to get started. Increasing distribution of your marketing materials — after they have been translated for the markets you’re targeting — will also help.
When you’re ready to reach a new global patient-base, contact the professionals at Accredited Language for translation, localization, and interpreting services.