When you’re a voiceover artist just starting out, it can be intimidating. Even after you’ve equipped your home studio and compiled several voice demos that showcase your full range of abilities, the work has only really just begun. Now comes the difficult task of marketing yourself to potential clients and securing professional voiceover jobs.
But what if there was a way to simplify this process? To reach thousands of potential clients and book jobs that align with your individual skill set?
That’s where online voiceover databases (or rosters) come in. If you’ve never heard of these before, they’re basically searchable databases where voiceover artists can upload demos, and individuals and companies alike can search for the perfect voiceover talent for any given project.
For example, let’s say a company wants to market a new product via a radio commercial. They know they want a female voiceover artist in her 30s with experience in broadcasting. The company would simply select these requirements from a dropdown list on the database, hit search, and find themselves presented with various demos that match their criteria.
If you’re a female voiceover artist who registered with the online voiceover roster and listed experience with radio slots, your voice demo would turn up in the search results. It’s as easy as that!
Still not convinced that you should register with an online voiceover roster? Here are three major benefits you should consider.
1. Reach a Wider Audience
When you’re a freelance voiceover artist trying to book professional jobs, it can be difficult to make yourself heard.
You need to constantly be searching job posting boards and submitting demos accordingly. It’s an exhausting endeavor that usually involves a lot of work, with very little pay off. You may find three jobs a month that match your skill set and never hear back from any.
But by registering with an online voiceover roster, you can easily reach hundreds of potential clients on a weekly basis.
When individuals or companies require a professional voiceover artist for a project, they turn to online databases to identify talent that matches their requirements. With each search, your voice demo reaches another potential client.
What’s more, even if a client listens to your demo and decides it’s not quite right for their current project, if they liked what they heard there’s a very real chance that they will remember you for a future assignment.
By registering with a voiceover database online, you increase your exposure and internet presence exponentially.
2. Book Jobs in Your Area of Expertise
The key to voiceover work is specialization. Every successful voiceover artist has a specific area of expertise where they are able to consistently book quality jobs. This could be related to a specific audience or medium.
For example, maybe your voice is particularly appealing to children and so you frequently land jobs that involve marketing to young audiences. Or maybe you have extensive experience working with training and elearning videos.
When you’re trying to book jobs on your own, it can be hard enough to find quality listings, let alone ones that match your specific skill set. But online voiceover rosters allow you to highlight what you’re good at and book jobs that align with your specific talents.
3. Work Conveniently
From increasing your online exposure to allowing you easy access to jobs in your specific skill set, it’s easy to see why registering with an online voiceover database can make your life simpler.
In addition, it’s incredibly convenient. You can log on and access your account at anytime from anywhere (as long as you have internet connection!).
Did you get a new phone number and need to alert future clients? Did you start working with new software and want to advertise your capabilities? Simply update your online profile via the client portal and you’re good to go!
Plus, anytime you’ve recorded a new voice demo that showcases your talents, you can easily upload it to the database.