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There is an enormous amount of small, but very significant details that go into launching an international email campaign. When translating and adopting your emails, you'll need to factor in language, culture, and geographic location.
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When a company expands its business internationally, one of the most basic -- and most important -- concerns is the simple question of translating the business name into another language.
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Online businesses that are not currently marketing to China may be missing out. More Chinese citizens than ever are online, and that number is poised for even more growth in the coming years.
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