23Aug
By: Patrick On: August 23, 2017 In: Advertising & Marketing, Transcription Comments: 0

Focus groups are a valuable tool in a modern marketer’s arsenal, but unless you use professional transcription services along with them, you won’t be getting the most bang for your buck.

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01Aug
By: Autumn On: August 1, 2017 In: Advertising & Marketing, Localization, Translation Comments: 0

Online businesses that are not currently marketing to China may be missing out. More Chinese citizens than ever are online, and that number is poised for even more growth in the coming years.

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24Jul
By: Jen On: July 24, 2017 In: Advertising & Marketing, Localization, Translation Comments: 0

Whether your next wave of guests will arrive in a week’s time or in December (which is summer for our friends in the southern hemisphere), you can – and should – take steps to welcome them in the appropriate language.

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02May
By: Autumn On: May 2, 2017 In: Advertising & Marketing, Technology Comments: 0

That’s because smartphone use in India has experienced exponential growth lately and is still expected to grow more in the next few years.

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11Apr
By: Guest On: April 11, 2017 In: Advertising & Marketing, Localization, Translation Comments: 0

Expanding your marketing into a new country takes a lot more than just research. Extensive preparation and translation goes into the process, and with the right people, services and resources in place, the process will be smooth and successful.

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30Jan
By: Autumn On: January 30, 2017 In: Advertising & Marketing, Translation Comments: 1

If you’re planning to take your company global, it’s important to take text expansion during translation into account ahead of time.

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14Sep
By: Victor On: September 14, 2016 In: Advertising & Marketing, Languages, Localization, Translation Comments: 0

Regional concentrations of specific language groups can create linguistic challenges for US business owners.

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14Sep
By: Mark On: September 14, 2016 In: Advertising & Marketing, Localization, Translation Comments: 1

The US Hispanic market is wielding an ever-increasing amount of purchasing power. Don't get left behind by your competitors!

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09Sep
By: Autumn On: September 9, 2016 In: Advertising & Marketing, Localization Comments: 0

Some companies are learning firsthand how important localization is when it comes to appealing to people in other countries. But brands can’t get complacent once they grab the attention of customers overseas.

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