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Expanding your marketing into a new country takes a lot more than just research. Extensive preparation and translation goes into the process, and with the right people, services and resources in place, the process will be smooth and successful.
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If you're planning to take your company global, it's important to take text expansion during translation into account ahead of time.
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Interview transcription is a flexible, accessible solution for keeping track of important conversations, whether you need the transcript tomorrow or many years down the line.
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Whether your next wave of guests will arrive in a week's time or in December (which is summer for our friends in the southern hemisphere), you can -- and should -- take steps to welcome them in the appropriate language.
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Focus groups are a valuable tool in a modern marketer's arsenal, but unless you use professional transcription services along with them, you won't be getting the most bang for your buck.
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These four tips will reveal how to catch an international traveler's eye.
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Organizations around the world can benefit from professional brochure translation. If you're not yet taking advantage of this service, now is a great time to start.
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Whether marketing a new product, sharing accolades, or announcing the appointment of a new CEO, it's just good practice to translate your company's press releases.
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From public relations firms to advertising agencies to healthcare facilities, all types of businesses can reap these five benefits if they transcribe their brainstorming sessions.
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Translating for marketing purposes is more than just a simple direct translation, it is much more nuanced and involves everything from the words used to the colors chosen.
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