There is an enormous amount of small, but very significant details that go into launching an international email campaign. When translating and adopting your emails, you'll need to factor in language, culture, and geographic location.
Read more
Focus groups are a valuable tool in a modern marketer’s arsenal, but unless you use professional transcription services along with them, you won’t be getting the most bang for your buck.
Read more
Online businesses that are not currently marketing to China may be missing out. More Chinese citizens than ever are online, and that number is poised for even more growth in the coming years.
Read more
Whether your next wave of guests will arrive in a week’s time or in December (which is summer for our friends in the southern hemisphere), you can – and should – take steps to welcome them in the appropriate language.
Read more
That’s because smartphone use in India has experienced exponential growth lately and is still expected to grow more in the next few years.
Read more
Expanding your marketing into a new country takes a lot more than just research. Extensive preparation and translation goes into the process, and with the right people, services and resources in place, the process will be smooth and successful.
Read more
If you’re planning to take your company global, it’s important to take text expansion during translation into account ahead of time.
Read more
Regional concentrations of specific language groups can create linguistic challenges for US business owners.
Read more
The US Hispanic market is wielding an ever-increasing amount of purchasing power. Don't get left behind by your competitors!
Read more
Some companies are learning firsthand how important localization is when it comes to appealing to people in other countries. But brands can’t get complacent once they grab the attention of customers overseas.
Read more
