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From public relations firms to advertising agencies to healthcare facilities, all types of businesses can reap these five benefits if they transcribe their brainstorming sessions.
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Translating for marketing purposes is more than just a simple direct translation, it is much more nuanced and involves everything from the words used to the colors chosen.
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When a company expands its business internationally, one of the most basic -- and most important -- concerns is the simple question of translating the business name into another language.
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Learn when your explainer video would most benefit from a voiceover, as well as some instances where you might be able to forgo it. Plus, get tips to help you select the right voice talent for your product and company.
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Advertising translation can be a key way to expand your international client base -- if you know the tricks of the trade.
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There is an enormous amount of small, but very significant details that go into launching an international email campaign. When translating and adopting your emails, you'll need to factor in language, culture, and geographic location.
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As technology becomes increasingly prevalent in our day-to-day lives and interactions, some professionals assume that old school, paper business cards are no longer necessary. But that's simply not true, especially in the international business world.
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The US Hispanic market is wielding an ever-increasing amount of purchasing power. Don't get left behind by your competitors!
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If you're planning to take your company global, it's important to take text expansion during translation into account ahead of time.
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Expanding your marketing into a new country takes a lot more than just research. Extensive preparation and translation goes into the process, and with the right people, services and resources in place, the process will be smooth and successful.
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