14Nov
By: Alison On: November 14, 2019 In: Advertising & Marketing, Transcription Comments: 0

From public relations firms to advertising agencies to healthcare facilities, all types of businesses can reap these five benefits if they transcribe their brainstorming sessions.

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05Nov
By: Autumn On: November 5, 2019 In: Advertising & Marketing, Localization, Translation Comments: 1

Translating for marketing purposes is more than just a simple direct translation, it is much more nuanced and involves everything from the words used to the colors chosen.

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29Oct
By: Alison On: October 29, 2019 In: Advertising & Marketing, Localization Comments: 0

When a company expands its business internationally, one of the most basic -- and most important -- concerns is the simple question of translating the business name into another language.

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01Oct
By: Chelsea On: October 1, 2019 In: Advertising & Marketing, Voiceovers Comments: 0

Learn when your explainer video would most benefit from a voiceover, as well as some instances where you might be able to forgo it. Plus, get tips to help you select the right voice talent for your product and company.

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20Aug
By: Nicole On: August 20, 2019 In: Advertising & Marketing, Localization, Translation Comments: 0

Advertising translation can be a key way to expand your international client base -- if you know the tricks of the trade.

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28Jan
By: Autumn On: January 28, 2019 In: Advertising & Marketing, Localization Comments: 0

As technology becomes increasingly prevalent in our day-to-day lives and interactions, some professionals assume that old school, paper business cards are no longer necessary. But that's simply not true, especially in the international business world.

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04Oct
By: Mark On: October 4, 2018 In: Advertising & Marketing, Localization, Translation Comments: 1

The US Hispanic market is wielding an ever-increasing amount of purchasing power. Don't get left behind by your competitors!

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27Sep
By: Autumn On: September 27, 2018 In: Advertising & Marketing, Translation Comments: 1

If you're planning to take your company global, it's important to take text expansion during translation into account ahead of time.

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28Aug
By: Guest On: August 28, 2018 In: Advertising & Marketing, Localization, Translation Comments: 0

Expanding your marketing into a new country takes a lot more than just research. Extensive preparation and translation goes into the process, and with the right people, services and resources in place, the process will be smooth and successful.

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