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Advertising translation can be a key way to expand your international client base -- if you know the tricks of the trade.
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Translating for marketing purposes is more than just a simple direct translation, it is much more nuanced and involves everything from the words used to the colors chosen.
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Learn when your explainer video would most benefit from a voiceover, as well as some instances where you might be able to forgo it. Plus, get tips to help you select the right voice talent for your product and company.
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There is an enormous amount of small, but very significant details that go into launching an international email campaign. When translating and adopting your emails, you'll need to factor in language, culture, and geographic location.
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Expanding your marketing into a new country takes a lot more than just research. Extensive preparation and translation goes into the process, and with the right people, services and resources in place, the process will be smooth and successful.
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If you're planning to take your company global, it's important to take text expansion during translation into account ahead of time.
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Interview transcription is a flexible, accessible solution for keeping track of important conversations, whether you need the transcript tomorrow or many years down the line.
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Whether your next wave of guests will arrive in a week's time or in December (which is summer for our friends in the southern hemisphere), you can -- and should -- take steps to welcome them in the appropriate language.
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Focus groups are a valuable tool in a modern marketer's arsenal, but unless you use professional transcription services along with them, you won't be getting the most bang for your buck.
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These four tips will reveal how to catch an international traveler's eye.
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