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The US Hispanic market is wielding an ever-increasing amount of purchasing power. Don't get left behind by your competitors!
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Both globalization and localization involve translating your website into a foreign language and increasing its accessibility to different national markets. Despite this similarity, however, the two are actually distinct processes with unique objectives and tasks.
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Expanding your marketing into a new country takes a lot more than just research. Extensive preparation and translation goes into the process, and with the right people, services and resources in place, the process will be smooth and successful.
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Many large online businesses and corporations make a point of factoring localization into their marketing and content strategies, but they're not the only ones who can benefit from this.
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When companies begin looking into translation services, they often become confused by the range of similar sounding, but very different services that are available. Find out exactly what type of translation you need to take your business global.
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It may not seem obvious at first glance, but website translation often requires a great deal more attention than a standard document translation. There are many benefits to translating a site, but it's a complicated process and can be difficult to do properly.
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Training videos are valuable opportunities to welcome new hires — including bilingual employees — into your company. If your new hires can’t understand the message behind your training video, however, then you have the makings of a very confused workforce.
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These four tips will reveal how to catch an international traveler's eye.
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Translating for marketing purposes is more than just a simple direct translation, it is much more nuanced and involves everything from the words used to the colors chosen.
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As technology becomes increasingly prevalent in our day-to-day lives and interactions, some professionals assume that old school, paper business cards are no longer necessary. But that's simply not true, especially in the international business world.
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