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Expanding your marketing into a new country takes a lot more than just research. Extensive preparation and translation goes into the process, and with the right people, services and resources in place, the process will be smooth and successful.
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When companies begin looking into translation services, they often become confused by the range of similar sounding, but very different services that are available. Find out exactly what type of translation you need to take your business global.
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Whether your next wave of guests will arrive in a week's time or in December (which is summer for our friends in the southern hemisphere), you can -- and should -- take steps to welcome them in the appropriate language.
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These four tips will reveal how to catch an international traveler's eye.
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It may not seem obvious at first glance, but website translation often requires a great deal more attention than a standard document translation. There are many benefits to translating a site, but it's a complicated process and can be difficult to do properly.
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Translating for marketing purposes is more than just a simple direct translation, it is much more nuanced and involves everything from the words used to the colors chosen.
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When a company expands its business internationally, one of the most basic -- and most important -- concerns is the simple question of translating the business name into another language.
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Advertising translation can be a key way to expand your international client base -- if you know the tricks of the trade.
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Since a website often serves as the first point of contact with a customer, it's paramount that the site accurately conveys the image you intend to present.
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There is an enormous amount of small, but very significant details that go into launching an international email campaign. When translating and adopting your emails, you'll need to factor in language, culture, and geographic location.
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