Whether your next wave of guests will arrive in a week’s time or in December (which is summer for our friends in the southern hemisphere), you can – and should – take steps to welcome them in the appropriate language.
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Expanding your marketing into a new country takes a lot more than just research. Extensive preparation and translation goes into the process, and with the right people, services and resources in place, the process will be smooth and successful.
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Banks of all sizes can reach out to their communities by providing some level of localization based on the area’s specific needs.
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Regional concentrations of specific language groups can create linguistic challenges for US business owners.
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The US Hispanic market is wielding an ever-increasing amount of purchasing power. Don't get left behind by your competitors!
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The languages of Spain include more than just Spanish, an important fact that any business with a target audience in the Iberian Peninsula should remember.
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Video games have become a real medium for storytelling, making it more important than ever to have high-quality voice overs that don’t detract from the quality of the game.
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When companies begin looking into translation services, they often become confused by the range of similar sounding, but very different services that are available. Find out exactly what type of translation you need to take your business global.
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Many large online businesses and corporations make a point of factoring localization into their marketing and content strategies, but they’re not the only ones who can benefit from this.
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Some companies are learning firsthand how important localization is when it comes to appealing to people in other countries. But brands can’t get complacent once they grab the attention of customers overseas.
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