08Nov
By: Autumn On: November 8, 2017 In: Advertising & Marketing, Localization, Translation Comments: 0

Translating for marketing purposes is more than just a simple direct translation, it is much more nuanced and involves everything from the words used to the colors chosen.

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25Oct
By: Autumn On: October 25, 2017 In: Advertising & Marketing, Localization Comments: 0

As technology becomes increasingly prevalent in our day-to-day lives and interactions, some professionals assume that old school, paper business cards are no longer necessary. But that’s simply not true, especially in the international business world.

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19Oct
By: Nicole On: October 19, 2017 In: Advertising & Marketing, Localization, Translation Comments: 0

Advertising translation can be a key way to expand your international client base — if you know the tricks of the trade.

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04Oct
By: Alison On: October 4, 2017 In: Advertising & Marketing, Localization Comments: 0

When a company expands its business internationally, one of the most basic – and most important – concerns is the simple question of translating the business name into another language.

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01Aug
By: Autumn On: August 1, 2017 In: Advertising & Marketing, Localization, Translation Comments: 0

Online businesses that are not currently marketing to China may be missing out. More Chinese citizens than ever are online, and that number is poised for even more growth in the coming years.

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24Jul
By: Jen On: July 24, 2017 In: Advertising & Marketing, Localization, Translation Comments: 0

Whether your next wave of guests will arrive in a week’s time or in December (which is summer for our friends in the southern hemisphere), you can – and should – take steps to welcome them in the appropriate language.

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11Apr
By: Guest On: April 11, 2017 In: Advertising & Marketing, Localization, Translation Comments: 0

Expanding your marketing into a new country takes a lot more than just research. Extensive preparation and translation goes into the process, and with the right people, services and resources in place, the process will be smooth and successful.

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19Dec
By: Autumn On: December 19, 2016 In: Banking & Finance, Languages, Localization Comments: 0

Banks of all sizes can reach out to their communities by providing some level of localization based on the area’s specific needs.

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14Sep
By: Victor On: September 14, 2016 In: Advertising & Marketing, Languages, Localization, Translation Comments: 0

Regional concentrations of specific language groups can create linguistic challenges for US business owners.

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