05Nov
By: Autumn On: November 5, 2019 In: Advertising & Marketing, Localization, Translation Comments: 1

Translating for marketing purposes is more than just a simple direct translation, it is much more nuanced and involves everything from the words used to the colors chosen.

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29Oct
By: Alison On: October 29, 2019 In: Advertising & Marketing, Localization Comments: 0

When a company expands its business internationally, one of the most basic -- and most important -- concerns is the simple question of translating the business name into another language.

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20Aug
By: Nicole On: August 20, 2019 In: Advertising & Marketing, Localization, Translation Comments: 0

Advertising translation can be a key way to expand your international client base -- if you know the tricks of the trade.

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07Jul
By: Doug On: July 7, 2019 In: Localization, Translation Comments: 0

Since a website often serves as the first point of contact with a customer, it's paramount that the site accurately conveys the image you intend to present.

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19Mar
By: Autumn On: March 19, 2019 In: Banking & Finance, Languages, Localization Comments: 0

Banks of all sizes can reach out to their communities by providing some level of localization based on the area's specific needs.

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28Jan
By: Autumn On: January 28, 2019 In: Advertising & Marketing, Localization Comments: 0

As technology becomes increasingly prevalent in our day-to-day lives and interactions, some professionals assume that old school, paper business cards are no longer necessary. But that's simply not true, especially in the international business world.

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19Dec
By: Alison On: December 19, 2018 In: Localization, Subtitles & Captions Comments: 1

Subtitles and captions are similar but distinct means of enhancing communication in visual media. And by better understanding the differences between them you can make the right choice as to which option will best serve your communication needs.

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04Oct
By: Mark On: October 4, 2018 In: Advertising & Marketing, Localization, Translation Comments: 1

The US Hispanic market is wielding an ever-increasing amount of purchasing power. Don't get left behind by your competitors!

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20Sep
By: Patrick On: September 20, 2018 In: Localization, Translation Comments: 0

Both globalization and localization involve translating your website into a foreign language and increasing its accessibility to different national markets. Despite this similarity, however, the two are actually distinct processes with unique objectives and tasks.

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