04Oct
By: Mark On: October 4, 2018 In: Advertising & Marketing, Localization, Translation Comments: 1

The US Hispanic market is wielding an ever-increasing amount of purchasing power. Don't get left behind by your competitors!

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20Sep
By: Patrick On: September 20, 2018 In: Localization, Translation Comments: 0

Both globalization and localization involve translating your website into a foreign language and increasing its accessibility to different national markets. Despite this similarity, however, the two are actually distinct processes with unique objectives and tasks.

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28Aug
By: Guest On: August 28, 2018 In: Advertising & Marketing, Localization, Translation Comments: 0

Expanding your marketing into a new country takes a lot more than just research. Extensive preparation and translation goes into the process, and with the right people, services and resources in place, the process will be smooth and successful.

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19Jul
By: Autumn On: July 19, 2018 In: Localization, Technology, Translation Comments: 0

Many large online businesses and corporations make a point of factoring localization into their marketing and content strategies, but they're not the only ones who can benefit from this.

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24Apr
By: Autumn On: April 24, 2018 In: Localization, Translation Comments: 1

When companies begin looking into translation services, they often become confused by the range of similar sounding, but very different services that are available. Find out exactly what type of translation you need to take your business global.

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20Mar
By: Patrick On: March 20, 2018 In: Localization, Technology, Translation Comments: 0

It may not seem obvious at first glance, but website translation often requires a great deal more attention than a standard document translation. There are many benefits to translating a site, but it's a complicated process and can be difficult to do properly.

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08Feb
By: Doug On: February 8, 2018 In: Human Resources, Localization, Subtitles & Captions Comments: 0

Training videos are valuable opportunities to welcome new hires — including bilingual employees — into your company. If your new hires can’t understand the message behind your training video, however, then you have the makings of a very confused workforce.

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13Dec
By: Alison On: December 13, 2017 In: Advertising & Marketing, Localization, Translation Comments: 1

These four tips will reveal how to catch an international traveler's eye.

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08Nov
By: Autumn On: November 8, 2017 In: Advertising & Marketing, Localization, Translation Comments: 1

Translating for marketing purposes is more than just a simple direct translation, it is much more nuanced and involves everything from the words used to the colors chosen.

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25Oct
By: Autumn On: October 25, 2017 In: Advertising & Marketing, Localization Comments: 0

As technology becomes increasingly prevalent in our day-to-day lives and interactions, some professionals assume that old school, paper business cards are no longer necessary. But that's simply not true, especially in the international business world.

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