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Translating for marketing purposes is more than just a simple direct translation, it is much more nuanced and involves everything from the words used to the colors chosen.
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When a company expands its business internationally, one of the most basic -- and most important -- concerns is the simple question of translating the business name into another language.
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Advertising translation can be a key way to expand your international client base -- if you know the tricks of the trade.
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Since a website often serves as the first point of contact with a customer, it's paramount that the site accurately conveys the image you intend to present.
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There is an enormous amount of small, but very significant details that go into launching an international email campaign. When translating and adopting your emails, you'll need to factor in language, culture, and geographic location.
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Banks of all sizes can reach out to their communities by providing some level of localization based on the area's specific needs.
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As technology becomes increasingly prevalent in our day-to-day lives and interactions, some professionals assume that old school, paper business cards are no longer necessary. But that's simply not true, especially in the international business world.
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Subtitles and captions are similar but distinct means of enhancing communication in visual media. And by better understanding the differences between them you can make the right choice as to which option will best serve your communication needs.
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The US Hispanic market is wielding an ever-increasing amount of purchasing power. Don't get left behind by your competitors!
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Both globalization and localization involve translating your website into a foreign language and increasing its accessibility to different national markets. Despite this similarity, however, the two are actually distinct processes with unique objectives and tasks.
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