Online businesses that are not currently marketing to China may be missing out. More Chinese citizens than ever are online, and that number is poised for even more growth in the coming years.
Here’s why more Chinese consumers are online now and how businesses can use this to their advantage.
The Rise of Online Shopping in China
China recently hit a record: 688 million citizens are now connected to the Internet. That’s just over 50% of its residents, and that number is only going to grow.
Experts have made several predictions on the growth of Internet use in China, and it’s all good news for any businesses that are willing to spend time marketing to this country.
For example, by 2020, the online retail market in China will be worth $1.5 trillion, and 22% of its retail trade will occur over the Internet.
And in less than five years, even the most rural parts of China will have access to the Internet. Clearly, any companies not marketing to China around that time will be missing out on a major audience of online shoppers.
What’s Behind This Growth?
China’s economy has slowed down quite a bit lately, yet online shopping is still growing quickly. One of the main reasons for this is that shoppers have realized they can get a lot more online than they can in many local stores.
They’re also finding that they can turn to the Internet to buy items they previously had to either build or pay to have experts build. This saves them both time and money, which is a plus for shoppers in every country.
What to Consider Before Marketing to China
If you’re thinking about taking advantage of the rise of online shopping in China, it’s helpful to know a few facts about shoppers in this country.
Before you plan your marketing campaign for consumers in China, keep in mind that many of them use their smartphones to shop. In fact, in 2015, about 90% of Internet users got online using their phone.
And it’s been predicted that by 2020, about 70% of China’s retail activity will be through smartphones. That means you need a mobile-friendly website that makes it easy for consumers to buy your products when you’re marketing in China.
Beyond that, you need to translate your website for Chinese shoppers. Many online businesses turn towards machine translation as a fast and cheap way to provide this service. However, machine translation services have proven again and again how untrustworthy their translations are.
If you want ensure accuracy and really make an impact in the Chinese market, you need to hire a professional translation agency. Furthermore, in order to keep your branding not only consistent, but also culturally relevant, you should invest in localization services as well.
This will mean spending a bit more upfront, but in the long wrong you’ll end up saving and earning. Why? Because buyers trust companies that speak directly to them, in their language and with regard to their culture and customs.
If you’re looking to expand your online business’s global audience in 2016, make sure you put China on the top of your list.
Contact Accredited Language to learn how our translation and localization services can help you reach the Chinese market.