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Advertising translation can be a key way to expand your international client base -- if you know the tricks of the trade.
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Translating for marketing purposes is more than just a simple direct translation, it is much more nuanced and involves everything from the words used to the colors chosen.
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If you're planning to take your company global, it's important to take text expansion during translation into account ahead of time.
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Whether your next wave of guests will arrive in a week's time or in December (which is summer for our friends in the southern hemisphere), you can -- and should -- take steps to welcome them in the appropriate language.
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Organizations around the world can benefit from professional brochure translation. If you're not yet taking advantage of this service, now is a great time to start.
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Whether marketing a new product, sharing accolades, or announcing the appointment of a new CEO, it's just good practice to translate your company's press releases.
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For businesses, one of the most important aspects of communicating with customers is literally being able to talk with them -- that's why professional translation services are crucial to businesses with diverse customer bases.
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Online businesses that are not currently marketing to China may be missing out. More Chinese citizens than ever are online, and that number is poised for even more growth in the coming years.
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