By: Autumn On: September 9, 2016 In: Advertising & Marketing, Localization Comments: 0

Some companies are learning firsthand how important localization is when it comes to appealing to people in other countries. But brands can't get complacent once they grab the attention of customers overseas.

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By: Doug On: August 18, 2016 In: Advertising & Marketing, Localization, Translation Comments: 0

You have not only a great product, but also great packaging for that product, complete with an eye-catching design and sharp copy. But will all of that translate to other markets around the world?

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