08Nov
By: Autumn On: November 8, 2017 In: Advertising & Marketing, Localization, Translation Comments: 1

Translating for marketing purposes is more than just a simple direct translation, it is much more nuanced and involves everything from the words used to the colors chosen.

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19Oct
By: Nicole On: October 19, 2017 In: Advertising & Marketing, Localization, Translation Comments: 0

Advertising translation can be a key way to expand your international client base -- if you know the tricks of the trade.

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04Oct
By: Alison On: October 4, 2017 In: Advertising & Marketing, Localization Comments: 0

When a company expands its business internationally, one of the most basic -- and most important -- concerns is the simple question of translating the business name into another language.

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23Aug
By: Patrick On: August 23, 2017 In: Advertising & Marketing, Transcription Comments: 0

Focus groups are a valuable tool in a modern marketer's arsenal, but unless you use professional transcription services along with them, you won't be getting the most bang for your buck.

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01Aug
By: Autumn On: August 1, 2017 In: Advertising & Marketing, Localization, Translation Comments: 0

Online businesses that are not currently marketing to China may be missing out. More Chinese citizens than ever are online, and that number is poised for even more growth in the coming years.

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24Jul
By: Jen On: July 24, 2017 In: Advertising & Marketing, Localization, Translation Comments: 0

Whether your next wave of guests will arrive in a week's time or in December (which is summer for our friends in the southern hemisphere), you can -- and should -- take steps to welcome them in the appropriate language.

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02May
By: Autumn On: May 2, 2017 In: Advertising & Marketing, Technology Comments: 0

Smartphone use in India has experienced exponential growth and is still expected to grow more in the next few years.

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14Sep
By: Victor On: September 14, 2016 In: Advertising & Marketing, Languages, Localization, Translation Comments: 0

Regional concentrations of specific language groups can create linguistic challenges for US business owners.

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09Sep
By: Autumn On: September 9, 2016 In: Advertising & Marketing, Localization Comments: 0

Some companies are learning firsthand how important localization is when it comes to appealing to people in other countries. But brands can't get complacent once they grab the attention of customers overseas.

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18Aug
By: Doug On: August 18, 2016 In: Advertising & Marketing, Localization, Translation Comments: 0

You have not only a great product, but also great packaging for that product, complete with an eye-catching design and sharp copy. But will all of that translate to other markets around the world?

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