By: Alison On: October 29, 2019 In: Advertising & Marketing, Localization Comments: 0

When a company expands its business internationally, one of the most basic -- and most important -- concerns is the simple question of translating the business name into another language.

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By: Chelsea On: October 1, 2019 In: Advertising & Marketing, Voiceovers Comments: 0

Learn when your explainer video would most benefit from a voiceover, as well as some instances where you might be able to forgo it. Plus, get tips to help you select the right voice talent for your product and company.

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By: Nicole On: August 20, 2019 In: Advertising & Marketing, Localization, Translation Comments: 0

Advertising translation can be a key way to expand your international client base -- if you know the tricks of the trade.

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By: Autumn On: January 28, 2019 In: Advertising & Marketing, Localization Comments: 0

As technology becomes increasingly prevalent in our day-to-day lives and interactions, some professionals assume that old school, paper business cards are no longer necessary. But that's simply not true, especially in the international business world.

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By: Mark On: October 4, 2018 In: Advertising & Marketing, Localization, Translation Comments: 1

The US Hispanic market is wielding an ever-increasing amount of purchasing power. Don't get left behind by your competitors!

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By: Kaytie On: December 6, 2017 In: Advertising & Marketing, Languages, Translation Comments: 0

For businesses, one of the most important aspects of communicating with customers is literally being able to talk with them -- that's why professional translation services are crucial to businesses with diverse customer bases.

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By: Autumn On: August 1, 2017 In: Advertising & Marketing, Localization, Translation Comments: 0

Online businesses that are not currently marketing to China may be missing out. More Chinese citizens than ever are online, and that number is poised for even more growth in the coming years.

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By: Autumn On: May 2, 2017 In: Advertising & Marketing, Technology Comments: 0

Smartphone use in India has experienced exponential growth and is still expected to grow more in the next few years.

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By: Victor On: September 14, 2016 In: Advertising & Marketing, Languages, Localization, Translation Comments: 0

Regional concentrations of specific language groups can create linguistic challenges for US business owners.

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