Summer is the season for travel, and businesses in tourist hot spots should prepare by having their marketing materials translated.
Whether your next wave of guests will arrive in a week’s time or in December (which is summer for our friends in the southern hemisphere), you can – and should – take steps to welcome them in the appropriate language.
For example, those traveling abroad want to feel comfortable when they sit down to dine, and they want to know exactly what they’re ordering – and they’re relying on you to take care of them.
Here’s a look at some of the materials you should consider translating for the summer season (whenever it falls for your business).
Brochures, Pamphlets and Websites
It should go without saying that brochures and pamphlets need to be accessible in a variety of languages. No matter what the industry — from hiking trips to factory tours and bike rentals — your business will benefit from sharing information on the products and/or services you offer.
Even though paper brochures and pamphlets are still used, the integration of a fully translated webpage can be particularly useful to a vacation planner on the go.
By having an up-to-date website that has been properly translated by an expert, travelers will be able to get a true understanding of what to expect from a business, which can be the deciding factor in whether or not it gets added to the itinerary.
Hotel Guides & Information
Finding the right place to stay when on vacation can be an intimidating task, especially for travelers looking to visit a foreign country. What could be more anxiety-inducing than trying to book a place to rest without fully understanding what you’re signing up for?
Hotels that use a professional translation service to help advertise what they offer benefit all parties involved. The vacationer can be totally aware of all of the services available to them, and hotel management can see an increase in bookings and overall customer loyalty.
Consider having everything from your website to informational packets given to guests upon arrival translated into the most popular languages.
Even adventurous travelers looking to acquaint their palate with the local cuisine usually want to know what it is they’re ordering — especially when allergies or dietary restrictions may factor into the equation. Using a translator who fully understands a language will provide the best results for your business and customers.
Dining at local restaurants is a quintessential part of the travel experience, and translating your restaurant menu helps produce satisfied customers who will not only return for another meal, but may also bring their friends with them next time around.
Museum Maps, Placs, & Audio Tours
Local museums are often must-see attractions. A famous piece of art that’s part of an expertly-curated exhibit can make for a powerful viewing experience – and draw a significant number of tourists.
To that end, you can take advantage of translation for museums, which encompasses a variety of services.
You can use multilingual advertisements to draw visitors in, and once they’ve arrived, translations of placards and displays within the exhibits allow guests to appreciate the museum’s offerings in their own language.
In addition to translation, you can even use foreign language voiceovers in multimedia exhibits to help international patrons understand what they’re looking at. In this way, translation can make even smaller, intimate galleries become tourist hot spots.
Everyone knows that vacations are meant to be a time for relaxation and not unnecessary stress. That’s why it’s best to arrange translation of marketing materials early. By enlisting the use of a professional language services company, businesses can help travelers make the most of their trip.
For everything from menu translation to business brochures in more than 200 languages, contact Accredited Language Services and we’ll help you knock down the language barriers between you and your guests.