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When a company expands its business internationally, one of the most basic -- and most important -- concerns is the simple question of translating the business name into another language.
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Banks of all sizes can reach out to their communities by providing some level of localization based on the area's specific needs.
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As technology becomes increasingly prevalent in our day-to-day lives and interactions, some professionals assume that old school, paper business cards are no longer necessary. But that's simply not true, especially in the international business world.
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The US Hispanic market is wielding an ever-increasing amount of purchasing power. Don't get left behind by your competitors!
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Both globalization and localization involve translating your website into a foreign language and increasing its accessibility to different national markets. Despite this similarity, however, the two are actually distinct processes with unique objectives and tasks.
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Online businesses that are not currently marketing to China may be missing out. More Chinese citizens than ever are online, and that number is poised for even more growth in the coming years.
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Regional concentrations of specific language groups can create linguistic challenges for US business owners.
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The languages of Spain include more than just Spanish, an important fact that any business with a target audience in the Iberian Peninsula should remember.
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Video games have become a real medium for storytelling, making it more important than ever to have high-quality voice overs that don't detract from the quality of the game.
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Some companies are learning firsthand how important localization is when it comes to appealing to people in other countries. But brands can't get complacent once they grab the attention of customers overseas.
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