07Sep
By: Patrick On: September 7, 2016 In: Localization, Translation Comments: 0

Both globalization and localization involve translating your website into a foreign language and increasing its accessibility to different national markets. Despite this similarity, however, the two are actually distinct processes with unique objectives and tasks.

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02Sep
By: Patrick On: September 2, 2016 In: Localization, Technology, Translation Comments: 0

It may not seem obvious at first glance, but website translation often requires a great deal more attention than a standard document translation. There are many benefits to translating a site, but it’s a complicated process and can be difficult to do properly.

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01Sep
By: Ronen On: September 1, 2016 In: Languages, Localization Comments: 0

When it comes to localization, the term “English language” is a bit misleading. As you are no doubt aware, there isn’t really a single universal English language and when marketing to an English-speaking country, you want to be sure you're using the correct variant.

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26Aug
By: Alison On: August 26, 2016 In: Localization, Technology, Translation Comments: 0

A professionally translated and localized website can enhance communication between businesses and customers, help customers avoid frustration and feel at ease, and boost business for companies.

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22Aug
By: Doug On: August 22, 2016 In: Food & Agriculture, Localization, Translation Comments: 0

By using translation services for wine labels, promotional materials and websites, wine makers and distributors can effectively advertise to potential customers — whether they are first-time wine-tasters or seasoned sommeliers — wherever their product is sold.

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22Aug
By: Doug On: August 22, 2016 In: Localization, Technology, Translation Comments: 0

Since a website often serves as the first point of contact with a customer, it’s paramount that the site accurately conveys the image you intend to present.

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18Aug
By: Doug On: August 18, 2016 In: Localization, Translation Comments: 0

You have not only a great product, but also great packaging for that product, complete with an eye-catching design and sharp copy. But will all of that translate to other markets around the world?

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18Aug
By: Doug On: August 18, 2016 In: Localization, Voice Overs & Subtitling Comments: 0

Training videos are valuable opportunities to welcome new hires — including bilingual employees — into your company. If your new hires can’t understand the message behind your training video, however, then you have the makings of a very confused workforce.

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18Aug
By: Autumn On: August 18, 2016 In: Localization, Medical, Translation Comments: 0

A direct translation does not have the same power as localization, and many businesses are finding this out the hard way.

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18Aug
By: Doug On: August 18, 2016 In: Localization, Translation Comments: 0

Properly translated manuals, maintenance information and advertising allow you to communicate across multiple languages, and that’s crucial to global success.

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