13Dec
By: Alison On: December 13, 2017 In: Advertising & Marketing, Localization, Translation Comments: 1

These four tips will reveal how to catch an international traveler's eye.

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08Nov
By: Autumn On: November 8, 2017 In: Advertising & Marketing, Localization, Translation Comments: 1

Translating for marketing purposes is more than just a simple direct translation, it is much more nuanced and involves everything from the words used to the colors chosen.

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19Oct
By: Nicole On: October 19, 2017 In: Advertising & Marketing, Localization, Translation Comments: 0

Advertising translation can be a key way to expand your international client base -- if you know the tricks of the trade.

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04Oct
By: Alison On: October 4, 2017 In: Advertising & Marketing, Localization Comments: 0

When a company expands its business internationally, one of the most basic -- and most important -- concerns is the simple question of translating the business name into another language.

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01Aug
By: Autumn On: August 1, 2017 In: Advertising & Marketing, Localization, Translation Comments: 0

Online businesses that are not currently marketing to China may be missing out. More Chinese citizens than ever are online, and that number is poised for even more growth in the coming years.

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24Jul
By: Jen On: July 24, 2017 In: Advertising & Marketing, Localization, Translation Comments: 0

Whether your next wave of guests will arrive in a week's time or in December (which is summer for our friends in the southern hemisphere), you can -- and should -- take steps to welcome them in the appropriate language.

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14Sep
By: Victor On: September 14, 2016 In: Advertising & Marketing, Languages, Localization, Translation Comments: 0

Regional concentrations of specific language groups can create linguistic challenges for US business owners.

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13Sep
By: Alison On: September 13, 2016 In: Languages, Localization, Translation Comments: 0

The languages of Spain include more than just Spanish, an important fact that any business with a target audience in the Iberian Peninsula should remember.

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13Sep
By: Katherine On: September 13, 2016 In: Localization, Translation, Voiceovers Comments: 0

Video games have become a real medium for storytelling, making it more important than ever to have high-quality voice overs that don't detract from the quality of the game.

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