09Sep
By: Autumn On: September 9, 2016 In: Localization, Technology, Translation Comments: 0

Many large online businesses and corporations make a point of factoring localization into their marketing and content strategies, but they’re not the only ones who can benefit from this.

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09Sep
By: Autumn On: September 9, 2016 In: Advertising & Marketing, Localization Comments: 0

Some companies are learning firsthand how important localization is when it comes to appealing to people in other countries. But brands can’t get complacent once they grab the attention of customers overseas.

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07Sep
By: Autumn On: September 7, 2016 In: Languages, Localization, Voiceovers Comments: 0

The accent you choose matters to your audience — avoid unintended consequences by obtaining accented voiceover services from a reputable company.

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07Sep
By: Patrick On: September 7, 2016 In: Localization, Technology Comments: 0

While software localization is not as epic a task as building a program from scratch, it does present unique challenges that can cause headaches for everyone involved when not handled correctly.

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07Sep
By: Patrick On: September 7, 2016 In: Localization, Translation Comments: 0

Both globalization and localization involve translating your website into a foreign language and increasing its accessibility to different national markets. Despite this similarity, however, the two are actually distinct processes with unique objectives and tasks.

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02Sep
By: Patrick On: September 2, 2016 In: Localization, Technology, Translation Comments: 0

It may not seem obvious at first glance, but website translation often requires a great deal more attention than a standard document translation. There are many benefits to translating a site, but it’s a complicated process and can be difficult to do properly.

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01Sep
By: Ronen On: September 1, 2016 In: Languages, Localization Comments: 0

When it comes to localization, the term “English language” is a bit misleading. As you are no doubt aware, there isn’t really a single universal English language and when marketing to an English-speaking country, you want to be sure you're using the correct variant.

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26Aug
By: Alison On: August 26, 2016 In: Localization, Technology, Translation Comments: 0

A professionally translated and localized website can enhance communication between businesses and customers, help customers avoid frustration and feel at ease, and boost business for companies.

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22Aug
By: Doug On: August 22, 2016 In: Food & Agriculture, Localization, Translation Comments: 0

By using translation services for wine labels, promotional materials and websites, wine makers and distributors can effectively advertise to potential customers — whether they are first-time wine-tasters or seasoned sommeliers — wherever their product is sold.

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22Aug
By: Doug On: August 22, 2016 In: Localization, Technology, Translation Comments: 0

Since a website often serves as the first point of contact with a customer, it’s paramount that the site accurately conveys the image you intend to present.

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