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The accent you choose matters to your audience -- avoid unintended consequences by obtaining accented voiceover services from a reputable company.
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While software localization is not as epic a task as building a program from scratch, it does present unique challenges that can cause headaches for everyone involved when not handled correctly.
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When it comes to localization, the term “English language” is a bit misleading. As you are no doubt aware, there isn’t really a single universal English language and when marketing to an English-speaking country, you want to be sure you're using the correct variant.
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A professionally translated and localized website can enhance communication between businesses and customers, help customers avoid frustration and feel at ease, and boost business for companies.
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By using translation services for wine labels, promotional materials and websites, wine makers and distributors can effectively advertise to potential customers-- whether they are first-time wine-tasters or seasoned sommeliers -- wherever their product is sold.
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You have not only a great product, but also great packaging for that product, complete with an eye-catching design and sharp copy. But will all of that translate to other markets around the world?
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A direct translation does not have the same power as localization, and many businesses are finding this out the hard way.
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Properly translated manuals, maintenance information and advertising allow you to communicate across multiple languages, and that's crucial to global success.
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In today's video game market, most major releases contain a great deal of spoken dialogue. When it comes time to localize a game for international markets, makers have to decide between two major techniques for converting spoken dialogue into a new language: Dubbing and subtitling.
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Game developers have come to recognize the value of game translation and professional localization of text, graphics, sounds and symbols. But this wasn't always the case. Many early games didn't incorporate professional translation into their international release -- resulting in some major bloopers.
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