07Sep
By: Patrick On: September 7, 2016 In: Localization, Technology Comments: 0

While software localization is not as epic a task as building a program from scratch, it does present unique challenges that can cause headaches for everyone involved when not handled correctly.

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07Sep
By: Patrick On: September 7, 2016 In: Localization, Translation Comments: 0

Both globalization and localization involve translating your website into a foreign language and increasing its accessibility to different national markets. Despite this similarity, however, the two are actually distinct processes with unique objectives and tasks.

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01Sep
By: Ronen On: September 1, 2016 In: Languages, Localization Comments: 0

When it comes to localization, the term “English language” is a bit misleading. As you are no doubt aware, there isn’t really a single universal English language and when marketing to an English-speaking country, you want to be sure you're using the correct variant.

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26Aug
By: Alison On: August 26, 2016 In: Localization, Technology, Translation Comments: 0

A professionally translated and localized website can enhance communication between businesses and customers, help customers avoid frustration and feel at ease, and boost business for companies.

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22Aug
By: Doug On: August 22, 2016 In: Food & Agriculture, Localization, Translation Comments: 0

By using translation services for wine labels, promotional materials and websites, wine makers and distributors can effectively advertise to potential customers — whether they are first-time wine-tasters or seasoned sommeliers — wherever their product is sold.

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22Aug
By: Doug On: August 22, 2016 In: Localization, Technology, Translation Comments: 0

Since a website often serves as the first point of contact with a customer, it’s paramount that the site accurately conveys the image you intend to present.

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18Aug
By: Doug On: August 18, 2016 In: Advertising & Marketing, Localization, Translation Comments: 0

You have not only a great product, but also great packaging for that product, complete with an eye-catching design and sharp copy. But will all of that translate to other markets around the world?

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18Aug
By: Autumn On: August 18, 2016 In: Localization, Medical, Translation Comments: 0

A direct translation does not have the same power as localization, and many businesses are finding this out the hard way.

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18Aug
By: Doug On: August 18, 2016 In: Engineering & Construction, Localization, Translation Comments: 0

Properly translated manuals, maintenance information and advertising allow you to communicate across multiple languages, and that’s crucial to global success.

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18Aug
By: Alison On: August 18, 2016 In: Localization, Subtitles & Captions Comments: 1

Subtitles and captions are similar but distinct means of enhancing communication in visual media. And by better understanding the differences between them you can make the right choice as to which option will best serve your communication needs.

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