Localization

Maintaining linguistic coherence and cultural sensitivity is key to a successful international campaign. We’ll make sure that your message is not only specialized for your specific target markets, but that it also maintains consistency the world over.

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Speaking Your Customer's Language

Localization requires in-depth knowledge of language, culture and design. After all, even countries and cultures that speak the same language often use different words and phrases to express the same idea. If you use the wrong vocabulary or image, your copy could seem outdated or awkward. Even worse, your readers might not understand it.

That’s why we provide localization services you can trust. Our specialists make sure that not only the words, but also the graphics, symbols, sounds, color scheme and references are all culturally appropriate for your target audience.

What We Do Best

Advertising copy
Press releases
Websites

Marketing material
Presentations
Software

Globalization Services

In addition to localization, Accredited Services also offers website globalization services. Unlike localization, which focuses on translating content so that it connects with a specific audience, globalization is primarily concerned with the back-end of a company website and ensuring that your website is visible in all foreign markets.

Our professionals will address components that are often overlooked during the translation process including meta-descriptions, file names, image labels and even website URLs. We’ll make sure your website is properly optimized for global searches and audiences the world over.

Why Localize?

To reach international markets, you need to speak their language. If customers can find your website or advertisement but can’t understand your offer, you may have just lost a sale.

Localization consists of adapting advertisements, document text or other data (including graphics and sound) for a specific audience so that you can continue to grow and expand your customer base.

Consider this:

Web users are four times more likely to buy from a site in their own language.
Visitors stay at a website twice as long if it is in their own language.
More than 100 million people use the internet in a language other than English.
The native language of more than half of web users is something other than English.