01Aug
By: Autumn On: August 1, 2017 In: Advertising & Marketing, Localization, Translation Comments: 0

Online businesses that are not currently marketing to China may be missing out. More Chinese citizens than ever are online, and that number is poised for even more growth in the coming years.

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02May
By: Autumn On: May 2, 2017 In: Advertising & Marketing, Technology Comments: 0

Smartphone use in India has experienced exponential growth and is still expected to grow more in the next few years.

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14Sep
By: Autumn On: September 14, 2016 In: Food & Agriculture, Translation Comments: 0

Today's consumers pay attention to what's in their food, which means brands need to be transparent and accessible to succeed.

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14Sep
By: Autumn On: September 14, 2016 In: Translation Comments: 0

The Irish government's use of machine translation on their website resulted in a wave of criticism and upset citizens.

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14Sep
By: Autumn On: September 14, 2016 In: Subtitles & Captions Comments: 0

The occasional subtitle error may be amusing, but a whole show riddled with errors is frustrating for all kinds of viewers.

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09Sep
By: Autumn On: September 9, 2016 In: Voiceovers Comments: 0

Russian viewers' negative reaction to Spiderman's dubbed voice in 'Captain America: Civil War' is a reminder to all businesses of the importance of choosing the right voice talent for their project.

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09Sep
By: Autumn On: September 9, 2016 In: Advertising & Marketing, Localization Comments: 0

Some companies are learning firsthand how important localization is when it comes to appealing to people in other countries. But brands can't get complacent once they grab the attention of customers overseas.

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09Sep
By: Autumn On: September 9, 2016 In: Languages, Translation Comments: 1

Although quality assurance and quality control do not have the exact same meanings in the English language, they are closely related, and each has its own benefits, especially during the translation process.

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09Sep
By: Autumn On: September 9, 2016 In: Translation Comments: 0

Two political parties in Singapore found out the hard way how important proofreading after translation is when their Tamil translations turned out to be nothing more than gibberish.

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09Sep
By: Autumn On: September 9, 2016 In: Medical, Translation Comments: 0

PROs can be obtained through various instruments, such as patient questionnaires. But those instruments are only helpful when patients fully understand them, regardless of the language they speak.

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