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Many large online businesses and corporations make a point of factoring localization into their marketing and content strategies, but they're not the only ones who can benefit from this.
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Even though translation services are used frequently all around the world, myths abound about how translation works.
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Online businesses that are not currently marketing to China may be missing out. More Chinese citizens than ever are online, and that number is poised for even more growth in the coming years.
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Smartphone use in India has experienced exponential growth and is still expected to grow more in the next few years.
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Today's consumers pay attention to what's in their food, which means brands need to be transparent and accessible to succeed.
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The Irish government's use of machine translation on their website resulted in a wave of criticism and upset citizens.
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The occasional subtitle error may be amusing, but a whole show riddled with errors is frustrating for all kinds of viewers.
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Russian viewers' negative reaction to Spiderman's dubbed voice in 'Captain America: Civil War' is a reminder to all businesses of the importance of choosing the right voice talent for their project.
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Some companies are learning firsthand how important localization is when it comes to appealing to people in other countries. But brands can't get complacent once they grab the attention of customers overseas.
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Although quality assurance and quality control do not have the exact same meanings in the English language, they are closely related, and each has its own benefits, especially during the translation process.
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