These four best practices will help you get the website your readers deserve, improving their chances of visiting it frequently and increasing your chances of forming lasting user relationships.
Read moreMany large online businesses and corporations make a point of factoring localization into their marketing and content strategies, but they're not the only ones who can benefit from this.
Read moreOnline businesses that are not currently marketing to China may be missing out. More Chinese citizens than ever are online, and that number is poised for even more growth in the coming years.
Read moreSmartphone use in India has experienced exponential growth and is still expected to grow more in the next few years.
Read moreToday's consumers pay attention to what's in their food, which means brands need to be transparent and accessible to succeed.
Read moreThe Irish government's use of machine translation on their website resulted in a wave of criticism and upset citizens.
Read moreThe occasional subtitle error may be amusing, but a whole show riddled with errors is frustrating for all kinds of viewers.
Read moreRussian viewers' negative reaction to Spiderman's dubbed voice in 'Captain America: Civil War' is a reminder to all businesses of the importance of choosing the right voice talent for their project.
Read moreSome companies are learning firsthand how important localization is when it comes to appealing to people in other countries. But brands can't get complacent once they grab the attention of customers overseas.
Read moreAlthough quality assurance and quality control do not have the exact same meanings in the English language, they are closely related, and each has its own benefits, especially during the translation process.
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